Welcome to "My Real Time Story On Digital Marketing"

  MARKETING FUNNEL  Introduction The marketing funnel is a critical piece of the marketing process. It outlines the most straightforward journey customers might take in their path to purchase. Ultimately, the marketing funnel is a helpful framework for connecting and engaging with customers along their journey. Marketing funnel includes Awareness, Consideration, Conversion. The traditional sales funnel dominates most marketing books and introductory courses, but where does social media fit in? the tactics for achieving social media goals aren't necessarily the same as the tactics in traditional marketing. We need a new version of the marketing funnel to account for social media. This updated sales funnel includes five stages: Awareness : Marking buyers aware of your product as a solution to a specific pain point or problem Consideration : Buyers are considering your solution instead of competitors solutions Conversion : Customer makes a final purchase decision. Engagement : St...

Marketing Mix of 7P's Introduction 7P’s are generally known as the seven several important tactics in the marketing they are listed below Product, price, Promotion, Place, People, Process and Physical evidence. Product Product marketing is the process of facilitating a product’s journey to market. This includes deciding the product’s positioning and messaging, launching the product, and ensuring salespeople and customers understand it. Product marketing aims to drive the demand and usage of the product. Finally, product marketing focuses on long-term success. In practice, this means regularly revisiting product marketing strategies to ensure steady sales over time. Price During product marketing, it is important to set a price that reflects the current market trends and is affordable for consumers, yet at the same time is profitable for the business. Example : when the price decrease for the product the number of sales will increase and profits the business. On o...

THE DIGITAL MARKETING AND TRADITIONAL MARKETING DIGITAL MARKETING The digital marketing is just a marketing done through the digital channels. When we are talking about digital marketing we are using channels like SEO ( SEARCH ENGINE OPTIMIZATION), Email marketing, Website optimization, Social media, Pay per click ads, Facebook ads, video ads, Instagram ads anything that take place under the online or digital media is digital marketing. TRADITIONAL MARKETING Traditional marketing are like TV ads, News papers, bill boards, radio or magazines anything not from the digital world. But there are some significant disadvantages of traditional marketing that they cannot figure out the reach of their ads to their customers. COMPARISON OF BOTH THE MARKETING Whereas, Digital marketing has many advantages in it, like reaching out direct customers, cost effective then running say, an ad in the New York times or heaven forbid, a super bowl commercial. These are appeal to mass markets and try to re...